San Jose, CA (PRWEB) February 06, 2012
Follow GIA on LinkedIn Gardening as an ideal leisure activity is once again on the upswing worldwide. High unemployment and reduced spending power due to the global economic downturn have made people frugal, and driven them to adopt austerity measures. As a result, gardening has received a boost as more and more people turned towards gardening to curtail their monthly expenditure on other leisure activities. Moreover, with people postponing or cancelling their holidays due to the austerity drive, the garden has emerged as a popular social venue for throwing lawn parties, barbecues, and backyard camping, thereby driving investments in the garden maintenance tools and services market. In addition to the aging population, and the desire to enhance aesthetics of their dwellings, factors such as increasing income levels, and changing lifestyles, are driving consumers to increase investments in gardening.
Weather and economic conditions induce the greatest uncertainty in the gardening products market. The market is highly influenced by a regions general lifestyles; and the manufacturers accordingly provide customized garden products. Outdoor power equipment, such as land mowers, occupies a huge market share in the US, while their market share in Japan is very insignificant. This is mainly due to the fact that US gardens are large and allow the use of huge equipment, while at the same time Japanese gardens are smaller in size. Weather conditions play an essential role in the cultivation and proliferation of garden products. Cool and moist weather is a bane of any gardener, as it helps promote the growth of troublesome weeds, grass, and insects. However, hot, dry conditions or even stormy or humid weather is definitely no better. Such kind of climate tends to either slow down the growth process or severely restrict any kind of outdoor activity.
Consumer tastes in the recent years made a shift from plants and simple lawn and garden accessories, to outdoors where consumers spend most of their leisure time. The change led the lawn and garden industry to provide accessories, such as candle holders, decorative planters, garden art, and tabletop fountains for the growing market of spas, patios and decks, swimming pools and grills. Keeping in line with the trend, the lawn and garden companies continue to unveil new products in a range of colored and upscale looks in landscape lighting, classic style pottery, and decorative sprinklers in exceptional designs. The lawn and garden companies are increasingly fabricating gardening tools for women, who comprise nearly 60 percent of the gardeners. Keeping in line with the consumers demand, many companies are launching products that range from the traditional European to tropical, to the ones that are fanciful in looks.
With ongoing advancements in the residential and commercial buildings, and rising income levels, the demand for garden equipment is forecast to be more in Asian countries. Aging population and the introduction of new products, including cordless electric trimmers are likely to create a wide market for garden equipment. Demand is expected to be more for lawn mowers because of their use in commercial and residential applications. Increasing number of lawn care professionals are opting for propane mowers, due to the efficiency, productivity, and affordability offered by the machines, in comparison to the gas mowers. Turf and ground equipment is likely to gain from the increasing number of golf courses, and professional landscaping services industry. Other products, including snow throwers, edgers, trimmers, and parts and accessories, are likely to benefit from the improving income levels in the developing countries.
The research report titled Gardening Products: A Global Outlook announced by Global Industry Analysts Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report briefly discusses the trends in the gardening products market, and provides a brief overview and outlook for various segments in the market. The report also recapitulates recent noteworthy mergers, acquisitions, and other strategic developments. Regional markets briefly abstracted include the United States, Canada, France, Germany, the UK, Japan, and China among others. Market discussions in the report are punctuated with fact-rich market data tables. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.
For more details about this comprehensive industry report, please visit
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Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.
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